The future of using drones commercially to deliver goods and services to the masses is now fast becoming a reality.  Rules and regulations are being reviewed and created by the government together with the business sectors.   Earlier this week, Amazon’s VP of Global Public Policy Paul Misener and Dave Vos, Google’s lead of Project Wing, as well as representatives from NASA and Intel, discussed their visions of how the FAA should go about coordinating drone traffic during a panel at the Consumer Electronics Show in Las Vegas.  Their goal is come out with a regulation on how to manage drone traffic over the United States to allow for drone delivery services and other drone-based service.

Being able to establish a definite set of guidelines to coordinate the flight of drones is very important for Amazon to realize their goal to deliver packages to the backyards of their customers. Google and Amazon have a different view on implementing the technology since Google wants a fully automated system with no human interaction in the drones during their flight but Amazon thinks otherwise.  The e-commerce giant wants puts its emphasis less on a central coordination facility and more on in-flight sense-and-avoid technology.  Both company provides a good point and it would be best to see how they come up into agreeing and incorporating their ideas to provide a safer and better use of the drones.
However, there is one thing both Google and Amazon agree on which to come up with an agreed-upon framework that doesn’t suddenly lock the industry — which continues to innovate at a rapid clip — into a straightjacket while it is still figuring out the underlying technologies itself.
More info on this news see the link http://techcrunch.com/2016/01/09/google-and-amazon-talk-about-managing-drone-traffic-at-ces/