Within two weeks of Whole Foods slashing grocery prices on select items, the marketplace has been greatly affected. Trader Joe’s and Sprout’s, its two main competitors have been drastically affected and Amazon is showing no signs of slowing down in the short or the long-term. Traffic has nearly boosted 25% and it stems directly from this competition. Wal-mart and Costco are also feeling its effects. So yes, just as presumed, it is already a significant game-changer, and we are excited to witness how far it can grow!