To encourage users to potentially try Prime Amazon just quietly raised the free shipping minimum for buyers who don’t belong to its fast growing subscription service, Amazon Prime. According to the company, “non-Prime members would have to spend at least $49 per order to qualify for free shipping, up from $35.”
Prime could just be Amazon’s next big growth engine. Based on research Prime is now being used by 38% of American households. Consumer Intelligence Research Partners estimates that Prime has 54 million U.S. members, up 35% from 2014. The report also showed that 47% of Amazon’s total customers are Prime members.
If you love shopping in Amazon then you should get a Prime subscription to make sure that any item you purchase will be shipped for free.