The writing has been on the wall for a while and while some companies have ignored the opportunity, others are taking full advantage. Channel Advisor, one of the largest Sass technology companies that helps people and companies sell across hundreds of sales channels has just reported an increase of almost 50% in sales online with a ridiculous 30% increase on Amazon ALONE! That is over 400% more then eBay sales increase at 7% which is the next closest sales channel. Were you one of those companies who cashed in or are you still spending all of your money on your website, marketing and buying products on Amazon like myself????
History repeats itself, and we are watching it happen again before our eyes. Amazon has changed the way we shop and is going to continue to take more and more market share and shift how companies and brand distribute and market. The old days of needing hundreds or thousands of businesses to sell and distribute your product are over… With over 300 Million customers on one site, I continue to ask myself why are all of these companies giving away their profit to distributors who then turn around and sell it on Amazon?
It is shocking, with over 250 Million dollars sold EVERY DAY on Amazon how few companies are managing their brand correctly on Amazon; and how even less companies are investing ANY money or effort to expand and Optimize their brand and product offering correctly. Amazon Optimization & brand management is a new discipline in consulting and one of the fastest growing because of the potential impact it can have on your business.
With the holiday shopping season just starting and with record numbers already being hit, I highly suggest you make sure you are being proactive and taking the steps to grow and manage your brand correctly on Amazon now so you can capture the Billions being made over the next 30 days. If you need help getting ready, reach out to us and we would love to help make this holiday season your best ever!